E-Liquid | Premium Vape Juice UK | ePuffer
UK e-liquid prices rise on 1 October. Ours hold.
From 1 October 2026 the UK's new Vaping Products Duty adds £2.20 per 10ml of e-liquid plus VAT - about £2.64 a bottle - and most UK retailers will pass it straight on. The duty applies to liquid manufactured or imported from that date.
We stocked ahead. The e-liquid in our Leicester warehouse arrived before the duty took effect, so it is sold at pre-duty prices. Nothing here goes up on 1 October.
Per item, while that item lasts. Each product holds its pre-duty price only until that specific line sells out - popular flavours will go first. When we restock with duty-paid product the duty is added to that item, and its price changes then. That may be October, or months later, and it will happen on different dates for different flavours. We cannot give advance notice on individual lines.
What the Vaping Products Duty changes, and what it doesn'tE-Liquid & E-Juice | Buy Premium Vapes in UK - Enjoy Free Nationwide Shipping on Orders Over £50
Explore premium e-liquids at ePuffer UK, crafted for adult vapers who value rich flavour, smooth vapour, and high-quality ingredients. Our extensive range of vape juices caters to every taste, from classic tobacco and menthol to sweet and fruity blends. Perfect for all electronic cigarettes and vaporizers, ePuffer e-liquids offer a satisfying, smoke-free alternative to traditional smoking, delivering consistent performance and enjoyable vaping experiences every time
E-Liquid FAQ's
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E-liquid, also called vape juice or e-juice, is what a vape device heats to produce vapour. Nothing burns - the liquid is warmed until it turns to vapour, which is why there is no smoke, ash or combustion.
Every e-liquid is built from a base of propylene glycol and vegetable glycerin, plus flavouring, and nicotine where the strength calls for it. Nicotine-free options are available across our range.
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Yes to both. Every e-liquid we make is vegan and gluten-free.
Vegetable glycerin is plant-derived, propylene glycol is synthetic, and none of our flavourings use animal-derived or wheat-derived ingredients. We blend our own e-liquid rather than buying in and relabelling, which is why we can state this across the whole range rather than product by product.
Our e-liquids also contain no diacetyl, no acetoin and no acetyl propionyl. Full ingredient lists are published on each product page.
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UK law caps nicotine at 20mg/ml and limits nicotine-containing e-liquid to 10ml bottles. Our range covers four strengths:
- 0mg/ml - nicotine-free
- 6mg/ml - light
- 12mg/ml (1.2%) - moderate
- 20mg/ml (2.0%) - the UK maximum
Any strength above 20mg/ml cannot legally be sold in the UK, whatever you may see quoted from other markets. Most people find it easier to start lower and step up than the other way round.
Nicotine is an addictive substance. Our products are intended for adults aged 18 and over who already smoke or vape.
mg/ml and percentage are the same measure. Divide by ten to convert: 6mg/ml is 0.6%, 12mg/ml is 1.2%, and 20mg/ml is 2.0%. UK bottles are usually labelled in mg/ml, while some other markets and older packaging use the percentage.
A cigarette is not directly comparable - the nicotine actually absorbed depends on how it is smoked, and the same is true of vaping. Rather than converting from cigarettes, most people find it more useful to start at a strength and adjust by how satisfied they feel after a few days.
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Propylene glycol (PG) is a thin, colourless, odourless liquid. It carries flavour well and produces most of the throat hit.
Vegetable glycerin (VG) is thicker and slightly sweet, derived from vegetable oil. It produces denser vapour and a smoother inhale.
Every e-liquid is a blend of the two, and the ratio shapes how it vapes: higher PG for throat hit and flavour definition, higher VG for vapour volume and smoothness. Common ratios are 50:50, 60:40 and 70:30. Our blends are pre-mixed and balanced for their intended device, so there is nothing for you to calculate. A small number of people find PG irritating - a higher-VG blend is the answer if that applies to you.
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Freebase nicotine gives a sharper throat hit and carries flavour assertively. It suits refillable tanks, e-pipes and higher-power devices.
Nicotine salts deliver nicotine more quickly with a noticeably smoother throat hit at the same strength, which is why they suit compact pod systems and cigalikes where you take shorter, more frequent draws.
Each product page states which formulation the blend uses.
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Premium Tobacco is the one our customers come back for more than any other, and it is where most people coming from cigarettes start.
More than half our range is tobacco or menthol, which is unusual - most of the market is built around fruit and dessert. For specific profiles: Virginia and Flue Cured for a brighter, drier cigarette character; LUX and Mirabella for fuller layered blends; English Flake for pipe tobacco; Havana Cuban Cigar and Robusto for cigar.
No vapour product tastes exactly like burning tobacco - we would not claim otherwise - but these are formulated for tobacco character rather than sweetness. The Tobacco Variety 5-Pack at £16.95 is the cheapest way to try the range.
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Every bottle carries a printed batch number and expiry date, and stored properly e-liquid keeps well within that date.
Keep bottles away from heat and direct light, upright, with the cap closed. Heat and UV are what degrade flavour and base over time - a bottle left on a sunny windowsill will turn long before one in a drawer. E-liquid does not evaporate through a closed cap, but it will darken with age, which is normal oxidation rather than spoilage.
If a liquid has darkened considerably, separated, or smells noticeably different from when you opened it, replace it. Store out of reach of children and animals - our bottles have child-resistant caps with a raised triangle for blind and partially sighted users, under a tamper-evident seal.
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You can, and plenty of people do. Mixing two finished e-liquids of the same nicotine strength is straightforward - the result is a blend of both flavours, and it may or may not taste good. Tobacco and menthol mix well; tobacco and fruit usually do not.
Mixing across manufacturers can give unpredictable results, since base ratios and flavour concentrations differ. Try a small quantity before committing a full bottle. Note that mixing two strengths averages the nicotine, so keep track if that matters to you.
We do not sell nicotine concentrates or base for home mixing, and we would not recommend handling undiluted nicotine.
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Almost always a dry wick. The coil is heating with too little liquid reaching it, so what burns is the wick rather than the e-liquid.
Common causes: the tank or pod has run low; a new coil was fired before the wick had time to saturate, so prime it and wait a minute or two; drawing repeatedly without a pause between puffs; or a high-VG liquid in a device designed for something thinner. If the taste persists after refilling and resting the device, the coil has gone and needs replacing.
